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Morocco, a country known for its vibrant cities like Marrakech and Casablanca, offers so much more than what the average tourist sees. While famous destinations dominate the travel guides, there’s an entire world of undiscovered, lesser-known cities that offer rich culture, history, and stunning natural beauty. If you’re looking to escape the crowds and explore Morocco’s hidden treasures, these underrated cities will offer you the adventure of a lifetime in 2026.
Whether you're a seasoned traveler or a first-time visitor to Morocco, stepping off the beaten path will allow you to experience authentic local life, traditional architecture, and landscapes that are often overshadowed by more popular spots. Here are the top 10 underrated cities in Morocco to visit in 2026 that promise unforgettable memories and incredible experiences.
1. Chefchaouen: The Blue Pearl of Morocco
Nestled in the Rif Mountains, Chefchaouen is a town renowned for its striking blue-painted buildings. This tranquil city offers more than just its aesthetic beauty. It’s an escape into Moroccan mountain culture, with winding streets, friendly locals, and incredible views. Explore the medina, hike to the Spanish Mosque, and discover the surrounding Rif Mountains for a serene experience far away from the bustling urban centers.
Travel Tip: Don’t miss the Rif Mountain hikes, which provide incredible views of the town and the surrounding landscape.
Learn more about Chefchaouen’s history
2. Ouarzazate: Gateway to the Sahara
Often overshadowed by the allure of Marrakech, Ouarzazate is a must-visit for anyone interested in the Sahara Desert and Morocco’s film industry. Known as the “Hollywood of Morocco,” it’s home to impressive kasbahs, including the famous Ait Benhaddou, a UNESCO World Heritage site. Its vast desert landscapes make it a prime location for exploring traditional Berber culture.
Travel Tip: Visit the Atlas Film Studios, where movies like Gladiator and Game of Thrones were filmed.
Discover more about Ouarzazate's film history
3. Taroudant: Mini-Marrakech with a Twist
Often called the "mini-Marrakech," Taroudant is a charming walled city located in the Souss Valley. It offers a more peaceful alternative to Marrakech while still offering traditional souks, beautiful palaces, and vibrant artisan markets. Visitors can enjoy the spectacular views of the Atlas Mountains while savoring authentic Moroccan cuisine.
Travel Tip: Take a walk around the ancient city walls at sunset for stunning panoramic views.
Learn about Taroudant's history
4. El Jadida: The Coastal Charm
This coastal city, a UNESCO World Heritage site, blends Portuguese colonial architecture with stunning beaches along the Atlantic coast. El Jadida is often overlooked by tourists but offers a peaceful escape with its charming medina, beautiful beaches, and calm seaside ambiance.
Travel Tip: Visit the Portuguese Cistern to experience a unique piece of history, featured in films like The Sheltering Sky.
Explore El Jadida’s best attractions
5. Meknes: The Royal City with Hidden Gems
While Meknes may not receive the same attention as Fes or Marrakech, this former imperial city is home to some of Morocco's most stunning historical sites. The grand Bab Mansour gate, the Mausoleum of Moulay Ismail, and the impressive royal palace make Meknes a treasure trove for history lovers.
Travel Tip: Explore the underground city of Volubilis, located just outside Meknes, a Roman archaeological site.
6. Ifrane: Little Switzerland of Morocco
If you're looking for a taste of Morocco’s alpine landscape, Ifrane should be on your list. Known for its European-style architecture and cool climate, it is often referred to as "Little Switzerland." Nestled in the Middle Atlas Mountains, Ifrane is perfect for nature lovers who enjoy hiking, skiing, and scenic lake views.
Travel Tip: Visit the Michlifen Ski Resort in winter for Morocco's best snow sports.
Why Ifrane is called "Little Switzerland"
7. Fes el-Bali: The Timeless Medina
Fes, the cultural heart of Morocco, is often overshadowed by the more popular Marrakech and Casablanca. But its ancient medina, Fes el-Bali, is one of the best-preserved in the world. Wander through its labyrinthine streets, visit the University of Al Quaraouiyine, and explore the world-famous tanneries.
Travel Tip: Get a guide to help navigate the maze-like medina, as it can be tricky to find your way around.
Explore the Fes el-Bali Medina
8. Assilah: Coastal Art Haven
Assilah, a coastal town on the Atlantic coast, is known for its rich art scene, vibrant murals, and tranquil beaches. With its beautiful medina and rich Portuguese influence, Assilah provides a peaceful getaway with a unique artistic flair.
Travel Tip: Visit in August during the annual Assilah Arts Festival to see stunning murals and contemporary art installations.
9. Safi: Pottery Capital and Seaside Beauty
Safi is Morocco’s pottery capital, and it is also a coastal city with stunning beaches and historic landmarks. While it may not be as famous as some other Moroccan cities, its rich artisan culture, ancient Portuguese fortifications, and relaxed vibe make it an excellent choice for travelers seeking something different.
Travel Tip: Watch artisans at work in the pottery workshops or buy a handcrafted piece as a souvenir.
10. Berkane: Hidden Gem in Eastern Morocco
Berkane is located in Eastern Morocco, offering visitors a quiet, authentic Moroccan experience. Known for its agriculture, especially citrus fruits, the town is surrounded by lush landscapes and offers a relaxing atmosphere. It's the perfect place for nature lovers and those who want to experience rural Moroccan life.
Travel Tip: Explore the nearby Selouane Mountains and enjoy nature hikes.
Conclusion: Why Visit These Underrated Cities?
In 2026, these underrated cities in Morocco offer an opportunity to explore a side of the country that many tourists miss. From tranquil blue towns and desert gateways to coastal art havens and historical gems, there is a wealth of hidden treasures waiting to be discovered. Each of these cities offers a unique experience that allows travelers to connect more deeply with Moroccan culture, history, and natural beauty.
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